It was a time when restaurant associations and unions were scattered across Kerala. There was no unity and no development. Then came a visionary, B Govinda Rao, who was the owner of Bharat Tourist Home Now Knows as Bharat Hotel in Kochi. With a passion to develop the industry, he set out to unify the entire hospitality community across Kerala. Unity is strength, after all.
He traveled all over Kerala meeting with owners and convincing them to unite under a single body. Many of them listened, but many declined. In 1964, after putting in relentless efforts, Kerala Hotel and Restaurant Association was formed with a dozen members under its wing. Keralavarma Raja of Poonjar became the president and Shri. Govinda Rao became the General Secretary. Since then, the community has grown steadily.
Fast forward to 2021, KHRA has over 35,000 members including, restaurateurs, hoteliers, cafe and bakery owners, etc.In 2020, KHRA took a new step. We established a Digital Empowerment Center for bringing advancements to the industry. Soon after, Kerala's own food delivery app, Rezoy, was launched to the public as its first project. As it stands, several new and exciting plans are in development for the future.
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Profession
I urge the committee to consider increasing funding for KHRA. Additional resources can help address the current housing shortage and expand support services to reach more individuals and families in need.
Profession
Implementing more robust community involvement strategies will ensure that housing policies reflect the needs and preferences of residents. Town hall meetings, surveys, and resident advisory boards are effective tools for fostering engagement.
Profession
Encouraging collaborations between KHRA, local governments, non-profits, and private developers can amplify the impact of housing initiatives. These partnerships can leverage diverse resources and expertise to create more comprehensive solutions.
Profession
Establishing a rigorous monitoring and evaluation framework will help assess the effectiveness of KHRA's programs. Continuous feedback loops and performance metrics will guide improvements and demonstrate the agency's impact.
